AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.

WORLD: GALLERY.

Campaign

| October 03, 2003 | COPYRIGHT 2003 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

VERIZON WIRELESS - Lowe New York

Who doesn't like seeing an estate agent being smacked in the face by a lamp-post? In 'whack', a spot for Verizon Wireless' Push to Talk service, the frazzled estate agent comes a cropper when she's trying to establish who's on the line. With the new service, users don't waste time - or risk serious injuries - identifying who's calling them. In a second spot, 'kick', a second professional gets kicked by a child on a swing. Pure slapstick that efficiently communicates the core brand message of Verizon's Wireless' new service.

 
Client: Verizon Wireless 
Agency: Lowe New York 
Writer: Kim Gallina 
Art director: Lauren Williman 
Director: Steve Miller 
Production company: @radical.media, New York 

A 'family car' takes on a whole new meaning in this three-spot campaign shot in Toronto for the Renault Megane Grandtour. In 'bags' the Soprano- like characters demonstrate the Grandtour's generous boot space by loading in body bags. In 'ambush', the Mafia boss takes cover from being shot at behind the car. Captivated by the car's beauty, his assailant leaves him alone.The other TV spot and the print campaign supporting the TV work have a similar black comic treatment. The client reportedly 'fell in love with the idea'.

 
Client: Renault 
Agency: Saatchi & Saatchi Milan 
Writer: Guido Cornara 
Art director: Agostino Toscana 
Director: Richard D'Alessio 
Production company: (h) films, Milan 

Taiwan is the only country where eBay is using offline advertising. ...


    
Related articles from newspapers, magazines, journals, and more
High-Speed network expanded in New York by Verizon Wireless.(Brief Article)
Newspaper article from: Telecomworldwire June 27, 2005 700+ words
...27 June 2005-High-Speed network expanded in New York by Verizon Wireless(C)1994-2005 M2 COMMUNICATIONS LTD http...speed data service in the metropolitan area of New York. The third-generation network provides subscribers...
... McCann Erickson New York.(Digests)(Verizon Wireless contract)(Brief Article)
Magazine article from: Marketing Week April 29, 2004 700+ words
... McCann Erickson New York has been appointed to an estimated $400m (223.5m [pounds sterling]) advertising account for telecoms company Verizon Wireless, in which Vodafone has a 45 per cent stake.
Ulster County, New York, Residents to Benefit from Verizon Wireless Network...
Press release article from: PR Newswire July 23, 2008 700+ words
...in Ulster County, Verizon Wireless has expanded its network...and capacity along New York State Route 209 from...growing demand for Verizon Wireless' voice and data services...Strong demand for Verizon Wireless' services continued...
Saratoga County, New York, Residents to Benefit from Verizon Wireless Network...
Press release article from: PR Newswire August 7, 2008 700+ words
...Saratoga County, Verizon Wireless has expanded its network...of Milton, along New York State Route 67 between...growing demand for Verizon Wireless' voice and data services...Strong demand for Verizon Wireless' services continued...
Verizon Wireless' New York Metro Network Ready to Hit One Out of the Park This...
Press release article from: PR Newswire April 7, 2006 700+ words
...PRNewswire/ -- New York baseball fans...can rely on the Verizon Wireless network to talk...after the games. Verizon Wireless invested $2...to enhance its New York Metro area network...data services. Verizon Wireless also deploys...
$30,000 in Grants to Non-Profit Groups in Metro New York and New Jersey Offered...
Press release article from: M2 Presswire May 24, 2007 700+ words
...Groups in Metro New York and New Jersey Offered by Verizon Wireless(C)1994...prevention is Verizon Wireless' chief community...company's New York Metro Region...based in the Verizon Wireless New York Metro Region...
Duchess County in New York State to benefit from Verizon wireless broadband...
Newspaper article from: Telecomworldwire July 17, 2008 700+ words
...TELECOMWORLDWIRE-17 July 2008-Duchess County in New York State to benefit from Verizon wireless broadband expansion(C)1994-2008 M2 COMMUNICATIONS...cell site in Poughkeepsie in Duchess County, New York State. The new site will improve coverage along...
Countdown to New York State's Hands-Free Legislation; Verizon Wireless Reminds...
Press release article from: PR Newswire October 23, 2001 700+ words
...the new law, passed by the New York State legislature and signed...Charles Hand, president of Verizon Wireless' New York Metro Region. Here are some...purchase a headset. Prices for Verizon Wireless headsets begin at $14.99...
For more facts and information, see all results
©2009 Gale, a part of Cengage Learning. All rights reserved.
About us | FAQs | Contact us | Privacy policy | Terms and conditions
Other Gale sites: Encyclopedia.com | HighBeam Research | Acquire Content | Books & Authors | Goliath | MovieRetriever | Smart QandA