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Quiet Storm produces ads for Living TV show.(Brief Article)

Campaign

| October 03, 2003 | COPYRIGHT 2003 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Quiet Storm has created a series of humorous TV executions to promote Living TV's weekday evening chat show Loose Lips.

The campaign, composed of six 30-second executions, has been produced in the style of the US comedy show Saturday Night Live. The camera appears to find the programme's hosts Melinda Messenger and Richard Arnold in their homes when they least expect to be filmed.

In the first execution, entitled 'bath', Messenger is caught unawares while scrubbing her grubby bathroom in her mock house on the Wittsend Estate.

She is forced to stop what she is doing and handed a script to read to camera promoting the show. The endline reads: 'Loose Lips. Weekdays, 5.10pm to 6.10pm.'

In another spot, 'gym', we see Arnold at his lavish home, The Lodge, in Hertfordshire. He's seen desperately struggling to lift some weights while a harpist plays in the corner of the room.

He too is forced to stop and read from a ...

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