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Hyundai launches Getz in integrated drive.(Brief Article)

Campaign

| October 03, 2003 | COPYRIGHT 2003 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Hyundai is unveiling an integrated advertising campaign to promote its new supermini model, Getz.

The work, entitled 'peace of mind', breaks this week and is led by direct marketing and online activity created by the Carlson Marketing Group.

Press and TV executions, created by Leagas Delaney, will launch later this month.

'Peace of mind' is the first work to emerge from Carlson since it won the Korean car manufacturer's customer relationship management account this summer.

The purple envelope of the direct mailing shows a picture of a brain.

When the inside brochure is pulled out an image of the new Getz appears in the centre.

The distinctive pack communicates the benefits of the new model using the strapline: 'The Getz. A little piece of mind from Hyundai.'

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