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Fuller to add Rugby World Cup scores to London Pride TV ad.(Brief Article)
The London brewer Fuller Smith & Turner is using technology to update its TV ads with the latest England scores in its forthcoming Rugby World Cup campaign for its flagship London Pride ale.
The ad uses graphic overlay technology to adapt the existing Henry V spot which uses the famous 'Cry God for England, Harry and St George' line from Agincourt.
The spots have been booked into the half-time breaks of the England group games, within the LWT region. As the half-time whistle blows, a person at the London transmission centre will edit the ad to give England's current half-time score, which will appear under the 'Whatever you do, take pride' strapline in the same font.
John Creedon, a client sales controller at Granada Enterprises, ...
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- Newspaper article from: The Evening Standard (London, England) June 9, 2006 700+ words
...across its pubs estate to make sure World Cup football fans do their viewing...refused to be drawn on whether the World Cup will ultimately be good for a pubs...The group, best-known for its London Pride bitter, reported a 3.6% likefor...
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...are teaching football fans which booze goes best with their World Cup breakfasts. Early morning kick-offs in Japan and Korea...sup Hoegaarden Wheat Beer with a croissant and Fuller's London Pride with sausages. Holsten Pils goes best with crumpets, while...
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...Turner is to install big televisions in its pubs to make sure World Cup football fans do their viewing and drinking at their local...Michael Turner. The group, whih is best-known for its London Pride bitter, reported 3.6% growth in like-for-like sales...
- Odeon.(Digests)(Brief Article)
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Odeon is teaming up with Fuller's London Pride to broadcast the England World Cup rugby matches live at its Leicester Square cinema, starting with the quarter-final this Sunday. London Pride will be available at the venue.
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- Press release article from: M2 Presswire July 24, 2003 700+ words
...Lines announces sponsorship support of London Pride Festival; Airline supports gay and...become a main sponsor of this year's London Pride Festival being held in central London...Delta's involvement in the event. London Pride has been an annual event of the capital...
- London Pride.(Fuller's beer has new label)(Brief Article)
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Fuller's beers have a new look. London Pride, Fuller's flagship brand, now displays Pale Ale on its label as a clear depiction of the London Pride style, which is a balanced malty base and well-developed hop flavors. Fuller's ESB...
- Ad for Fuller's London pride found not to imply sponsorship of English rugby...
- News wire article from: Mondaq Business Briefing Barty, Susan Kilshaw, Lucy Carr, Susie July 20, 2009 700+ words
...Union ("RFU") concerning an advertisement for Fuller's London Pride ale, which was headlined "ONCE MORE INTO THE BREACH, dear...that their advertisement did not suggest that Fuller's London Pride was in any way associated with the England rugby team. The...
- Delta Air Lines Announces Sponsorship Support of London Pride Festival; Airline...
- Press release article from: PR Newswire July 22, 2003 700+ words
...announced that it has become a main sponsor of this year's London Pride Festival being held in central London's Hyde Park on Saturday...publications to promote Delta's involvement in the event. London Pride has been an annual event of the capital for the last 30 years...
