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JWT ads relaunch Golden Wonder.(TV, radio and poster advertising through J. Walter Thompson relaunches crisps brand)
The Golden Wonder crisps brand is being relaunched as an unpretentious and no-nonsense alternative to its market-leading rival Walkers.
New TV, radio and poster advertising through J. Walter Thompson, the first by the agency since winning the account in February, ridicules its rival's 'poncey' reputation for fancy flavours and the use of famous names such as Gary Lineker in its promotions.
The initiative, breaking on Monday in Scotland and Northern Ireland, marks the start of what Golden Wonder, the UK's third-largest snack producer, says will be a major assault on the pounds 2.2 billion snackfood market.
Its aim is to close the gap between itself and the Pepsico-owned Walkers, which spends more than pounds 15 million above-the-line according to Nielsen Media Research.
The long-running Lineker campaign, through Abbott Mead Vickers BBDO, has turned Walkers into Britain's second-largest grocery brand with sales almost four times those of its nearest rival.
The new advertising for Golden Wonder, the first work to be oveseen by Nick Bell since his arrival at JWT from Leo Burnett as the executive ...
- JWT wins Golden Wonder brand relaunches.(J. Walter Thompson)(Brief Article)
- Magazine article from: Campaign February 21, 2003 700+ words
J. Walter Thompson is poised to clinch...advertising account for Golden Wonder as the snackfood manufacturer...most famous brands. Golden Wonder had previously split...for the business. Golden Wonder claims it is planning...
- JWT poised for [pounds sterling]25m Golden Wonder win. (Agencies).(J. Walter...
- Magazine article from: Marketing Week February 20, 2003 700+ words
Golden Wonder is reviewing its advertising and...to hand its entire account to J Walter Thompson. Golden Wonder spent [pounds sterling]1m on...sterling]25m for marketing in 2003. Golden Wonder's Nik Naks and Wheat Crunchies...
- JWT picks up pounds 25m Golden Wonder ads task without a pitch.(J. Walter...
- Magazine article from: Campaign January 30, 2004 700+ words
J. Walter Thompson has been appointed to handle the bulk of Golden Wonder's advertising account...the brief to relaunch Golden Wonder's main crisp brand...more than 20 per cent. Golden Wonder is now believed to be...
- STOP PRESS: Golden Wonder reviews its advertising.(to hire J Walter...
- Magazine article from: Marketing February 20, 2003 700+ words
Golden Wonder is reviewing advertising for some of its core brands. The firm, which owns Nik Naks, Wheat Crunchies and Golden Wonder, refused to disclose which brands were under review. J Walter Thompson is tipped for the business.
- Tayto buyout of Golden Wonder puts JWT on alert.(J. Walter Thompson Co.)(Brief...
- Magazine article from: Marketing February 22, 2006 700+ words
JWT's future on the Golden Wonder ad business is in the balance...paid an undisclosed sum for the Golden Wonder, Nik Naks, Golden Skins, Golden...Scunthorpe plant. Administrators froze Golden Wonder's pounds 1.3m promotional...
- Golden Wonder expands range to battle Walkers.(Brief Article)
- Magazine article from: Marketing July 21, 2004 700+ words
Golden Wonder is fighting back against arch...Mexican Chilli & Cheese. Golden Wonder is also re-introducing its Ringos...heavyweight advertising through J Walter Thompson. Golden Wonder is also to carry out major sampling...
- Golden Wonder lines up shops. (snack foods company)
- Magazine article from: Campaign Ashton, Robert August 9, 1991 700+ words
Golden Wonder lines up shops The Creative...review on part of its Golden Wonder business. The snack foods...company has shortlisted J. Walter Thompson, Ogilvy and Mather and...account. According to Golden Wonder's commercial director...
- Branding News: Golden Wonder to relaunch.(Brief Article)
- Magazine article from: Marketing May 6, 2004 700+ words
...of the product. Golden Wonder crisps are cooked in...same as the last time Golden Wonder crisps were on sale...years. Radio ads by J Walter Thompson will use the strapline...crisp is a crisp'. Golden Wonder is also sponsoring...
- JWT debuts for Nik Naks with TV campaign.(J. Walter Thompson Co.)(Brief Article)
- Magazine article from: Campaign July 30, 2004 700+ words
J. Walter Thompson celebrates the strange flavours and...Motive. A media partnership between Golden Wonder and Emap will see Nik Naks sponsor...Morgan, the marketing director at Golden Wonder, said: 'This ad is a move away...
- HOTLINE: J. Walter Thompson promotes board account directors.(John Mitchell and...
- Magazine article from: Campaign August 22, 2003 700+ words
J. Walter Thompson has promoted two of its top board account directors to managing partners. John Mitchell will run the Pfizer and Vodafone business while Matt Drury will take the lead on Reckitt Benckiser, Boots Healthcare International and Golden Wonder.