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ITC withdraws AMV's Right Guard ad over comparison to 9/11.(Brief Article)
Abbott Mead Vickers BBDO's spot for Gillette Right Guard attracted 159 complaints to the Independent Television Commission from viewers who found it reminiscent of the terrorist attacks on the World Trade Centre.
It shows an office worker trying to get out of a building being demolished by a wrecking ball as a test to see if his deodorant is effective. A TV presenter outside gives a running commentary on the worker's progress as he desperately attempts to escape.
In particular, viewers found the scene where the man runs down a dust-filled stairwell too reminiscent of the attacks in New York. They also complained that at the time of airing, the second anniversary of the ...
- Twin Tower ad ban.(News)
- Newspaper article from: The Journal (Newcastle, England) September 30, 2003 700+ words
...banned because it reminded TV viewers of the September 11 attacks on the Twin Towers. The Independent Television Commission ruled the Right Guard commercial - in which a man runs through an office block pursued by a wrecking ball - broke broadcasting...
- Right Guard Xtreme Sponsors the 2007 AST Dew Tour.
- Press release article from: PR Newswire May 17, 2007 700+ words
- Right Guard renews major involvement with only professional...Corporation is proud to announce that Right Guard has renewed its event title sponsorship...2007. The sponsorship supports the Right Guard Xtreme line of antiperspirants and deodorants...
- Right Guard Halfway Challenge launches largest consumer promotion in NASCAR...
- Press release article from: PR Newswire February 15, 1990 700+ words
RIGHT GUARD HALFWAY CHALLENGE LAUNCHES LARGEST CONSUMER...Feb. 15 /PRNewswire/ -- The Right Guard brand announces the largest national...knowing which driver claims the $10,000 Right Guard(R) Halfway Challenge award. Right...
- Right Guard Launches National Ad Campaign Featuring Two of The NFL'S Most...
- Press release article from: Business Wire April 20, 2004 700+ words
...BUSINESS WIRE)--April 20, 2004 New Right Guard Television Commercials Star N.Y...two new television commercials for its Right Guard Sport Gel and Power Stripe brands...chance to rewind their day and start with Right Guard. The new spots use humor to reinforce...
- Right Guard Sport Stick to sponsor Spring Games USA.
- Press release article from: PR Newswire February 16, 1989 700+ words
RIGHT GUARD SPORT STICK TO SPONSOR SPRING GAMES...Feb. 16 /PRNewswire/ -- Gillette Right Guard Sport Stick has announced the development...competition will be determined on-site. Right Guard Sport Stick will fly the winning teams...
- Right Guard Sport Stick to sponsor Spring Games USA. (Gillette; Sport Stick 3...
- Press release article from: PR Newswire February 17, 1989 700+ words
RIGHT GUARD SPORT STICK TO SPONSOR SPRING GAMES...Feb. 16 /PRNewswire/ -- Gillette Right Guard Sport Stick has announced the development...competition will be determined on-site. Right Guard Sport Stick will fly the winning teams...
- Right Guard Heats up Big and Small Screens with Xtreme Cool Spray Advertising...
- Press release article from: Business Wire July 1, 2004 700+ words
...BOSTON -- To support the launch of its Right Guard Xtreme Cool Spray, the latest innovation...Xtreme Parachuting," Xzibit puts Right Guard Xtreme Cool Spray's advanced, high...to the guy mid-air and show us how Right Guard Xtreme Cool Spray is working even in...
- GILLETTE AWARDS BBDO ANTIPERSPIRANT BRANDS: RIGHT GUARD, SOFT & DRY AND DRY...
- Magazine article from: Advertising Age Petrecca, Laura May 3, 1999 700+ words
...when the marketer transferred its Right Guard and Natrel Plus brands in the U.K...will handle U.S. advertising for Right Guard as well as Dry Idea and Soft &...in the U.S. and U.K. combined; Right Guard receives the bulk of that spending...
