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O&M reveals Lucozade push.(Brief Article)
Lucozade Energy returns to TV this week with a campaign by Ogilvy & Mather.
The drive aims to reposition the GlaxoSmithKline brand as a drink that can provide a mental boost.
In one execution, 'DJ', the viewer encounters 'the concentration', a manic orange creature that creates havoc. The hairy little monster breaks free from under its owner's baseball cap as his attention starts to wander.
The concentration proceeds to run amok in the club. It only climbs back under the DJ's cap once he has quenched his thirst with Lucozade Energy.
A voiceover says: 'Stop your concentration from wandering. Keep it happy with Lucozade.'
A ten-second version of the ad shows the concentration apparently displaying telekinetic powers after having ...
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- Magazine article from: Grocer August 29, 2009 700+ words
...GlaxoSmithKline is adding a cherry flavour to its Lucozade Energy range. The cherry variant would "exceed...eyecatching packaging," said Corinne Watt, Lucozade Energy brand manager. Cherry Lucozade Energy lands on shelves this week (rsp: 75p...
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- Magazine article from: Grocer January 11, 2003 700+ words
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- Lucozade turns on the brain power.(Marketing)(GlaxoSmithKline's television...
- Magazine article from: Grocer October 18, 2003 700+ words
...kicks off the first TV ad for Lucozade Energy since its decision to drop advertising...amok in the club before a slug of Lucozade Energy restores things to normality The...increase consumer awareness of Lucozade Energy."
- Lucozade animates the amoeba.(Promotions--Products--Packs)(Lucozade...
- Magazine article from: Grocer October 16, 2004 700+ words
Lucozade Energy has been powered up for a 3m [pounds sterling] campaign featuring...a lively dance routine before the end frame features a bottle of Lucozade Energy broadcasting to the world, and the Move It strapline. Henry Dummer...
- Casting off Lara.(Promotions--Products--Packs)(GlaxoSmithKline ends Lara Croft...
- Magazine article from: Grocer August 23, 2003 700+ words
...GlaxoSmithKline is axing fantasy superwoman Lara Croft as Lucozade Energy's frontwoman. A company spokesman said the three...claim had been researched rigorously. The link between Lucozade Energy and Lara has run since 1999.
- A Lucozade energy.(Features)
- Newspaper article from: Sunday Mirror (London, England) August 6, 2006 700+ words
Byline: QUENTIN WILLSON I WAS quite shocked to read in a Lucozade energy survey that 49% of all 17- to 24-year-old motorists regularly drive exhausted after partying all night. That's several...
