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Billetts launches US arm in response to 'demand for clarity'.(Brief Article)
Billetts, the media consultancy, is continuing its global expansion with the launch of a US operation called Media Performance Monitoring America.
The company is jointly owned by Billetts, Erwin Ephron of the media company The Ephron Consultancy and Neil Klar of the media data provider SQAD, and will be managed on a day-to-day basis by the chief operating officer, PJ Leary, with a dedicated American team.
Leary has a US media agency background having held a variety of management roles at agencies including Young & Rubicam, Ammirati & ...
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