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St Luke's presents a branding campaign for Black & Decker.(Brief Article)
St Luke's is attempting to get on to the roster of the DIY and drill specialist Black & Decker and is presenting branding ideas for one of its products.
The agency is believed to be the only participant in the process, which is not expected to affect McCann-Erickson's grip on the international creative account.
In the past, Black & Decker has shunned branding work in favour of product-led Christmas campaigns, which have helped to position Black & Decker products as the Christmas gift for husbands and fathers.
The development echoes the route St Luke's took to secure a brief with Sun Microsystems earlier this year. The agency was handed a branding brief for the computer giant, but this did not affect J. Walter Thompson's globally aligned deal with that advertiser.
Black & Decker spent just under ...
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