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Tony Manwaring, the former chairman of Initiative Media, is returning to the agency he left three years ago.
Manwaring will take the role of communications director, which was vacated by Tim Allnutt. Allnutt resigned to join Naked Inside, a joint venture between Clemmow Hornby Inge and Naked Communications.
Manwaring's main task is to develop Initiative's communications planning offering and enhance its strategic output.
Since leaving Initiative to launch his own consultancy, the Manwaring Partnership, Manwaring has provided communications advice to companies including BSkyB, Unilever, IBM and Yahoo!
Jerry Hill, the chief executive of Initiative, said: 'It's fantastic that we have been able to entice Tony into this role. He is arguably one of the most respected ...