AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Close
Create a link to this page
Copy and paste this link tag into your Web page or blog:
<a href="http://www.accessmylibrary.com/article-1G1-108468334/dell-picks-bmp-ddb.html" title="Facts and information about Dell picks BMP DDB to raise its profile in European countries.(Brief Article)">Dell picks BMP DDB to raise its profile in European countries.(Brief Article)</a>
Close
Set up an RSS feed that alerts you when new articles from Campaign are available.
Frequently asked questions about RSS feeds
Dell picks BMP DDB to raise its profile in European countries.(Brief Article)
Dell, the US computer manufacturer, has picked BMP DDB to handle the pounds 90 million task of building its brand across Europe.
The agency's brief is to raise Dell's awareness in key European markets including France, Germany and Ireland, to match that of the UK.
The appointment marks the first time the world's largest personal computer maker has hired a single agency to co-ordinate its promotional messages across the region.
BMP beat Euro RSCG Wnek Gosper Partners and the Danish agency AdPeople, which continues to handle Dell's below-the-line activity.
The appointment is the precursor to a pan-European TV campaign that will aim to develop the Dell brand while promoting its product range. It does not affect Dell's media planning and buying business, which remains with Carat.
...
Related articles from newspapers, magazines, journals, and more
For more facts and information, see all results
- BMP DDB snatches pan-European Dell corporate business.(Dell Corp. awards BMP...
- Magazine article from: Campaign October 25, 2002 700+ words
BMP DDB has picked up the European corporate account for the computer giant Dell Corporation. Dell is the world's largest personal computer...will handle will include TV and press. Dell has never had a pan-European agency...
- Europe - Dell hands corporate account to BMP DDB.
- News wire article from: Europe Intelligence Wire October 28, 2002 700+ words
(From RDSL UK) Dell, PC maker, has handed its European corporate ad account to BMP DDB, the first time that Dell has appointed a pan-European agency. Dell spends over GBP12 mil/y in the UK alone on advertising across 8 brand divisions.
- Dell picks DDB for European biz.(The World: Ad Age Global News & Data)(BMP DDB...
- Magazine article from: Advertising Age October 6, 2003 700+ words
...Byline: Emma Hall [London] Dell computers consolidated its...account at Omnicom Group's BMP DDB, London. The agency handles the U.K. business and is also Dell's agency in the U.S. For...London. Euro RSCG works for Dell in Canada and Asia. Danish...
- BMP-DDB takes second place in agency table.
- Magazine article from: Campaign Garrett, Jade August 27, 1999 700+ words
BMP DDB has continued its rise up the MMS tables...to third place in the media rankings. BMP DDB, under the leadership of its chairman...1 Abbott Mead Vickers BBDO 398.69 2 4 BMP-DDB 289.60 3 2 Saatchi & Saatchi 267...
- The Best policy. (BMP DDB Chmn. James Best)
- Magazine article from: Marketing Abrahams, Ben January 9, 1997 700+ words
...the strange case of James Best, chairman of BMP DDB, the UK's fourth largest advertising agency...industry? BIOGRAPHY 1975-1980 Planner, BMP DDB Needham 1980-1987 Planning director, BMP DDB Needham 1987-1989 Corporate development...
- Walkers Lites wins top places. (BMP DDB runs successful advertising campaign...
- Magazine article from: Campaign Cook, Richard March 14, 1997 700+ words
...persuade, step forward and take a bow BMP DDB, which hasn't allowed its first-class...Ad campaign Agency 1 Walkers Crisp Lite BMP DDB 2= Lee Jeans Grey 2= Pillsbury Toaster...Hula-Hoops Publicis 5 Volkswagen Golf BMP DDB 6= Fiat Punto DMB&B 7= Unipath...
- BMP DDB blow as British Gas reviews [pounds sterling]30m brief....
- Magazine article from: Marketing Week Singh, Sonoo January 23, 2003 700+ words
...reviewing its [pounds sterling]30m creative account out of BMP DDB. The aim is to come up with a campaign that helps to deliver...customer retention across British Gas's range of products. BMP DDB has held the account for more than 12 years, and has been invited...
- BMP DDB snatches Madame Tussaud's business from JWT.(BMP DDB, J. Walter...
- Magazine article from: Campaign Watts, Jenny November 10, 2000 700+ words
BMP DDB has wrestled the prestigious creative account for Madame Tussaud's, the...the head of marketing at Tussaud's Group London attractions, said: "BMP DDB has the creativity and enthusiasm to keep Madame Tussaud's the most visited...
- FSA selects BMP DDB to build faith in British produce.(BMP DDB Needham...
- Magazine article from: Marketing Kleinman, Mark May 10, 2001 700+ words
The Food Standards Agency (FSA) has hired BMP DDB to handle its advertising business, with a brief to revitalise the image of British food in the wake of foot and mouth. BMP DDB is believed to have won a five-way pitch against Delaney...
- If only all car ads were this reliable.... (includes related article)(BMP DDB...
- Magazine article from: Campaign Martin, Michele October 23, 1998 700+ words
...obsession" campaigns he had sanctioned from BMP DDB in 1996 had pushed Volkswagen's sales...London heritage, first through DDB, then BMP DDB after the two agencies merged in 1989...Cox--was unshakeable. Post merger, BMP DDB has added strategic insight to great advertising...