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De Yturbe moves to head new-business structure for Havas.(Brief Article)
Havas has appointed Jean de Yturbe, the former chief of the Bates network in Europe, to re-energise the new-business drive at the troubled Havas Group.
As the director of business development, he will help set up and co-ordinate a new business board involving Havas divisional directors.
Havas said the move was part of its re-organisation plan and drive to strengthen its management team.
The group recently announced a major restructure and hundreds of job losses as it struggles to get back on course after a first half-year net loss of pounds 41 million.
However, it received a boost last month by beating Publicis and WPP to land the pounds 120 million account of the French supermarket chain, Carrefour.
The appointment follows that of Jim Heekin, the ousted chairman of McCann-Erickson Worldwide, who was last week named president and chief operating officer of the Havas-owned Euro ...
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