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Naked hires Dawes to lead expansion.(Naked Communications has hired Jason Dawes)(Brief Article)
Naked Communications has hired Adidas' global head of media to lead its expansion outside the UK.
Jason Dawes joins Naked to run its Amsterdam office and spearhead its drive to win business from clients in continental Europe while forging closer links with agencies.
After an initial period focusing on Amsterdam, Dawes will work with Naked's partners on expansion into other markets. New York is likely to be its next opening.
Dawes joined Adidas five years ago from Zenith Media Worldwide where he was a media group director. He is based in Amsterdam.
Adidas, which appointed Nick Drake as its assistant global media manager last month, has yet to announce a replacement for Dawes.
Naked launched in Amsterdam earlier this year and has already worked on the relaunch of Heineken's Desperado ...
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