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Twentieth Century Fox calls pounds 135m media review.(Brief Article)
Twentieth Century Fox is reviewing its estimated pounds 135 million pan-European media agency arrangements.
The film distributor, owned by News Corporation, is in talks with its roster agencies and has contacted at least one non-roster network regarding contesting the business.
It currently uses different agencies in local markets but is looking at the possibility of moving the business into one or more networks.
Starcom MediaVest handles Fox's pounds 27 million UK media account, while OMD Europe oversees planning and buying in several markets, including Germany.
The marketing director of Twentieth Century Fox in the UK, Kieron Breen, denied that the UK account was being reviewed.
He said: 'Each territory uses local media agencies. We use MediaVest and have done so for some time. There is no intention to change this.'
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