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Amy Smith, the managing director of Wieden & Kennedy London, is leaving the agency.
Smith, 37 and four months pregnant, is going back to her native Melbourne and may return to the communications business in Australia after the birth of her second child.
She will end her association with W&K in December, after a three-year stint. During that time, she oversaw its transformation from an agency dogged by management upheaval and failure to make an impact on the UK ad scene to a potent creative operation that produced the highly acclaimed 'cog' ad for Honda's Accord.
Smith said that her plan to return home with her South African engineer husband was 'a life decision rather than a career one'.
She said: 'The job at W&K is done in terms of turning the agency around financially and creatively and getting the right kind of clients. The next stage is for the agency to decide what it wants to be, now that it has grown up.'
Dan Wieden, W&K's chief, and Dave Luhr, its chief operating officer, are due to arrive in the UK next week from the network's Portland, US headquarters to begin the search for a successor.
One candidate to take over from Smith could be the agency's new-business director, Camilla Harrison, who became the caretaker managing director ...