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Govt threatens junk food TV ad ban.(Brief Article)
The Government is to impose tougher controls over TV ads for 'junk food', amid growing fears that commercials are encouraging unhealthy diets among children.
This could lead to a ban on TV ads aimed at children if the food and ad industries fail to curb their campaigns for sweets, soft drinks, snacks, sugary breakfast cereals and fast-food chains, MPs warned.
One minister said: 'We do not want to impose a ban, but we will consider one if the industry doesn't put its house in order.'
The Government will hold talks with Ofcom after an academic study carried out for the Food Standards Agency suggested a link between advertising and unhealthy diets.
Professor Gerard Hastings, who led the research at the University of Strathclyde's Centre for Social Marketing, said: 'Advertising to children does have an effect on their preferences, purchase behaviour and consumption and these effects are apparent not just for different brands ...
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