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An Experimental Mind.(Vernon Smith)

Newsweek International

| October 06, 2003 | Foroohar, Rana; Hastings, Michael | COPYRIGHT 2003 Newsweek, Inc. All rights reserved. Any reuse, distribution or alteration without express written permission of Newsweek is prohibited. For permission: www.newsweek.com. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

On the Hewlett-Packard campus in the heart of Silicon Valley, scientists in the Decision Technology lab are using experimental economics to predict the future of the company. In one experiment they create minimarkets, with real cash rewards, that allow employees to bet on future sales and revenue. So far these internal futures markets have done a better job of forecasting than polls of top executives. The disruptive implications for the corporate pecking order, and not only at Hewlett-Packard, aren't lost on anyone. In another experiment, students from nearby Stanford University act out the roles of HP executives, retailers and suppliers, testing new marketing plans or ...

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Source: HighBeam Research, An Experimental Mind.(Vernon Smith)

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