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Coca-Cola immortalizes Roswell on bottom of retro Coke bottles.(Business)

The Albuquerque Tribune (Albuquerque, NM)

| January 10, 2000 | COPYRIGHT 2003 Albuquerque Tribune. (Hide copyright information)Copyright

Byline: Retail corner By Leanne Potts

Southeastern New Mexico takes a lot of abuse from the rest of the state. (Those of you who tell those Hobbs jokes know who you are.) But a town in that maligned quadrant of the state is, once again, New Mexico's claim to fame.

There's already a TV show named after this place and numerous movies have been made about it. Now it's one of 24 U.S. cities to have its name stamped on the bottom of Coca-Cola's new bottles. This community is (you guessed it): Roswell.

Coca-Cola announced last week it's rolling out a new version of its vintage 8-ounce bottle, the curvy, green glass one it stopped making years ago. The new …

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