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Thalia is a hot presence--and not only on the MTV Music Awards or in Kmart's apparel section. Her new label includes a substantial collection of domestics designed to boost Kmart's appeal to Hispanic consumers.
While some retailers have extended color lines and include a few products with particular ethnic appeal in certain geographies, for the most part, retailers treat home goods as they once treated other parts of the store--with the mass in mind.
The Hispanic customer's potential is being explored. Last year, Springs introduced a licensed product line developed by Sonia Monzano of Sesame Street fame. Two ensembles, La Playa and Alfabeto, feature …