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Target touts Mizrahi with NYC debut.(Isaac Mizrahi)

DSN Retailing Today

| September 22, 2003 | Scardino, Emily | COPYRIGHT 2003 Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission. (Hide copyright information)Copyright

NEW YORK -- Once again, Target has created a buzz with a New York City-based marketing blitzkrieg. The company has set up a temporary shop in Rockefeller Center, in the middle of the island of Manhattan. The store, which is across the street from Saks and Cartier. is a stone's throw from NBC Studios, and has already garnered airtime during morning programming. Timed with the ultimate designer apparel experience--Mercedes-Benz Fashion Week--the store will remain open a total of six weeks through Oct. 15th.

Consumers fawned over the assortment of apparel, accessories and footwear as if it were a designer sample sale. There were long lines at the registers--an …

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