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MOVING IRON; Jaguar has a great idea-or a horrible one, depending on whom you ask.(News)
Byline: J.P. VETTRAINO
They're gorgeous, loud, aggressive and unmistakably Jaguar, and as soon as these racing E-types leave the track the electrostatic decals that say "Jaguar Select Edition Racing'' go on their flanks and they become tools of a slick, modern marketing machine.
Someone has finally figured out that vintage cars, or more specifically vintage racing, can help move more late-model iron over the curb. From a promotional standpoint, Jaguar's new vintage racing program is brilliant and cost effective-one of those duuuhh! ideas that leaves automotive marketing types scratching their heads wondering why they didn't think of it sooner. Jaguar ...
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...Services, to campaign the Select Edition Racing E-Types at key historic...McKnight adds. Both Select Edition Racing E-Types already have a...class ever since. The second Select Edition Racing E-Type, #62, is an early...
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...the focus and awareness of the Select Edition Brand as well as build and maintain...enthusiasts is a link to Jaguar Select Edition Racing. This new program is entering...racing events. "The new Jaguar Select Edition site is innovative, cutting...
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- Press release article from: PR Newswire October 15, 2001 700+ words
...Oct. 15 /PRNewswire/ -- Jaguar Select Edition today is named the Best Certified Pre...board for performance and quality. Our Select Edition program is no exception." A 141...analysis. "This year we increased the Select Edition inspection criteria from a 120-point...
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...enhanced version of its Flight Explorer Select Edition(R) software platform designed for...industry segments. Flight Explorer Select Edition provides an easy-to-use, powerful...industry response to Flight Explorer Select Edition over the past year has been very strong...
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...announced an expanded role in the Jaguar Select Edition Certified Pre-Owned program. Carfax...will be available free wherever Jaguar Select Edition vehicles are sold online. Starting...continuing to work together to improve the Select Edition program for our customers. With so...
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- Press release article from: PR Newswire October 16, 2002 700+ words
...automotive information, awarded Jaguar Select Edition the Best Certified Pre-Owned Vehicle...Jaguar has received the top honor. The Select Edition program was also named Best Warranty...used to conduct the analysis. The Select Edition Certified Pre-Owned Warranty provides...
- Wal-Mart Introduces Exclusive New Line of GE Small Home Appliances; SELECT...
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...With its sleek new line of exclusive SELECT edition(R) series of GE small appliances...kitchens at significant savings. The SELECT edition series of GE small appliances is coming...demand with its introduction of the SELECT edition series of GE small appliances, which...
- Jaguar Select Edition Captures Esteemed IntelliChoice Award for Fourth Year.
- Press release article from: PR Newswire October 29, 2003 700+ words
...fourth time in five years, Jaguar Select Edition has clinched the IntelliChoice award...Owned Vehicle Program." Jaguar Select Edition Pre-Owned vehicles are subject to...the safety, technology and luxury of Select-Edition Jaguar ownership by visiting their...
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...has announced an enhanced version of its Flight Explorer Select Edition software platform. The platform, designed for specific...previous version only displayed one airport. Flight Explorer Select Edition also provides many of the key features of the company...
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Mac Tools' special edition racing cart (38" x 30" x 16") and 190-piece Mechanic's Tool Set features three ball-bearing track slide drawers with aluminum...
Source: HighBeam Research, MOVING IRON; Jaguar has a great idea-or a horrible one, depending on...