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WPP Group heralds extension of creative digital agency portfolio.(Good Technology, Incline to merge)(Brief Article)
Incline - a subsidiary of Mediaedge:cia alongside its sister digital planning and buying agency Outrider - and Good Technology will retain their individual brand names.
The companies will be co-located in what is interpreted as a cost-saving initiative. The combined client list includes Sony, Audi, Selfridges, Direct Line, Canon Europe and Sony PlayStation.
Both companies will report to Good Technology's founder and managing director, Richard Davies, who has been promoted to chairman. Davies will, in turn, report to Rob Norman, the chairman of Mediaedge:cia UK.
As part of Davies' expanded role, Norman has tasked him to seek out suitable agencies for ...
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