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DIARY: Proximity relinquishes WWF with sad delivery.
It's always nice to see an agency resign itself to the loss of an account with grace and dignity.
Mind you, it doesn't happen that regularly. All too often, the unlucky incumbent comes out with the usual lines: 'Well, we're secretly glad we lost this pounds 35 million piece of business. The client was a bastard and the whole thing was having a detrimental effect on our business, blah, blah ...'
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