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DIARY: It's all a bit tutu much as Ogilvy tries to give staff a lift with dance.
It's time our friends in Canary Wharf took a reality check. OgilvyOne and Ogilvy & Mather, neither having fared particularly well in the recession, have taken what can only be described as a desperate step to improve their respective performances.
Yes, believe it or not, the agencies have employed dancers to better their creative output. The scheme, backed by Arts & Business, uses dance-based training to erm ... well, it's not really clear what. Emily Moore, an Ogilvy account manager, attempts to explain: 'It would be invaluable for managing partners to learn how a choreographer extracts the best performance from an expert dancer.' It would indeed be invaluable. Unfortunately, Moore doesn't explain how.
It seems luckless Ogilvy staff are now going to practice their salsa moves on a Friday night and engage in discussions over ...
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