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Despite recession and cuts in ad spend, agencies are still paying close attention to staff benefits. Campaign sorts through the perks and the pitfalls.
When times are tight and the recession is as entrenched as this one, everyone suffers. But when recession hits the ad industry harder than other business sectors, attracting and retaining the best staff can become a real challenge.
The wave of redundancies that almost every agency has suffered means the remaining workforce is often putting in more hours than usual. The battle to win and retain business takes on a new urgency that raises stress levels as well as man hours. And the sheen is scraped off the ...