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CLOSE-UP: ON THE CAMPAIGN COUCH ... WITH JB.
Q: I am a senior creative with a reputation for leading-edge work who has been hired to put a creatively anonymous agency on the map. Any advice?
A: Here are four dynamic actions I would suggest you resist.
Issuing an agency-wide memo entitled Raising the Bar.
Firing half the department you inherit and hiring, at three times the cost, the last two creative teams to have won obscure awards for obscure charities.
Publicly declaring that your deputy, an older person, will be responsible for the work on the agency's five biggest clients since they are endemically incapable of recognising leading-edge creative work. You will, yourself, work only on enlightened clients' accounts and new business.
Hiring, at your company's expense, a public relations adviser to raise your personal profile.
Once you've decided against the above, the rest is simple.
- Rosemarie Ryan Joins J. Walter Thompson New York As President; Successful KBP...
- Press release article from: PR Newswire November 10, 2003 700+ words
NEW YORK, Nov. 10 /PRNewswire...President of J. Walter Thompson North America...is joining J. Walter Thompson New York, the agency...named one of Crain New York Business' "40...to watch. J. Walter Thompson, founded in 1864...
- Michael J. Campbell Joins J. Walter Thompson New York As Executive Creative...
- Press release article from: PR Newswire February 8, 2001 700+ words
...Responsible for Many Famous Campaigns NEW YORK, Feb. 8 /PRNewswire/ -- Peter...and Chief Executive Officer of J. Walter Thompson Company, today announced that Michael...is joining J. Walter Thompson New York as Executive Vice President, Executive...
- J. Walter Thompson New York Launches thompsondesign; Design Boutique Offers...
- Press release article from: PR Newswire June 10, 2003 700+ words
NEW YORK -- NEW YORK, June 10 /PRNewswire/ -- Marc V. Capra, Chief Operating Officer, J. Walter Thompson (JWT) New York, today announced the launch of thompsondesign, a new diversified...
- Circuit City Stores Inc. selects J. Walter Thompson, New York, agency of record.
- Press release article from: PR Newswire September 19, 1989 700+ words
...CITY STORES, INC. SELECTS J. WALTER THOMPSON, NEW YORK, AGENCY OF RECORD RICHMOND, Va...NYSE: CC) has selected J. Walter Thompson, New York, as the agency of record. J. Walter Thompson's responsibilities will include...
- Time for a change. (work place).(Datumzero Architecture redesigns J. Walter...
- Magazine article from: Interior Design Renzi, Jen May 15, 2003 700+ words
...Which effectively summarizes the situation at J. Walter Thompson in New York. When the ad agency charged Garita with revamping...the poured-concrete floor. The floor's J. Walter Thompson time line--printed like a decal on plastic...
- ELIZABETH ARDEN TO DON YOUNGER LOOK VIA JWT: COSMETICS BRAND AIMS TO OVERHAUL...
- Magazine article from: Advertising Age Cardona, Mercedes M. May 3, 1999 700+ words
...outside agency of record, J. Walter Thompson USA, New York. JWT will handle an account...Omnicom Group shop Team South, New York. Over the past year, Team...first time since 1983 with a New York spa that sells a revamped line...
- Ad-ieu to Ammirati Puris: she takes on global responsibilities at Thompson, in...
- Magazine article from: Crain's New York Business Denitto, Emily November 4, 1996 700+ words
...job. She recently decided to join J. Walter Thompson as chief creative officer, North America...directors, in part to spend more time in New York. The move comes one month after Ms...had been chief creative officer of the New York office, the more she realized it would...
- Former New York sightholder sues De Beers and J. Walter Thompson.(Facets)
- Magazine article from: Israel Diamonds August 1, 2004 700+ words
...amp; Co., Inc., a New York-based diamond company...courthouse in Manhattan, New York, against 90 defendants...Company, Diamdel, J. Walter Thompson, the DTC sightholders...including U.S. and New York antitrust laws, racketeering...
