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MEDIA CHOICE: Craig Harris, the sales director at Pearl & Dean Advertising, picks Mercedes' ads in The Observer Sport Monthly.(Brief Article)

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| September 05, 2003 | COPYRIGHT 2003 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

'Although I have to admit that I'm already a fan of The Observer Sport Monthly proposition, I really enjoyed reading its current special supplement produced in partnership with Mercedes-Benz. I found it rewarding for two main reasons.

'First, the supplement showcased a set of amazing sporting photographs, both past and present, coupled with interesting pieces of background editorial on how the photographs came about.

'The second reason was because the Mercedes-Benz presence strongly complemented the piece, based upon its 'some people are just better at movement than others' theme. This cleverly struck ...

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