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HTW unveils foetal alcohol syndrome work.(Brief Article)

Campaign

| September 05, 2003 | COPYRIGHT 2003 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Harrison Troughton Wunderman will warn women about the dangers of drinking during pregnancy with a hard-hitting press campaign for the charity Foetal Alcohol Syndrome Aware UK.

The three executions aim to raise awareness of foetal alcohol syndrome, which affects more babies in the UK each year than Down's Syndrome, and can result in anything from brain damage to facial disfigurements.

The first execution, which shows a gin bottle with a baby's teat on the end, features the endline: 'If you drink then so does your baby.'

The second features six shot glasses arranged in a circle, so as to resemble the cylinder of a gun, and asks: 'How many shots does it take to kill an unborn baby?'

The final execution shows a metal corkscrew, with the line: ...

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