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BT Yahoo! Broadband ads focus on services.(Brief Article)
Clemmow Hornby Inge is set to unveil its first work for BT with a pounds 10 million advertising campaign for its internet services joint venture BT Yahoo! Broadband.
The TV and press campaign will see the debut of Jimmy and Mickey, two Los Angeles University students from 1969, who will become the face of all advertising communications.
CHI has developed a range of ten spots, which use the strapline: 'The way the internet was meant to be.' The campaign will run over the next seven months.
In the opening ad, the retro duo are seen lamenting how their new invention, an 'inter-network', can't be made to work perfectly with the available services. The expertise of BT and the imagination of Yahoo! are then shown turning the dream into reality.
Each execution aims to promote a different service benefit such as speed of connection, personalisation, security and safety, and a soon-to-launch music service.
The joint venture, which replaces the consumer BT Openworld brand, is a direct ...
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