AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
Sony Ericsson launches T610 phone.(Brief Article)
Sony Ericsson is launching its first global TV, print and online campaign.
The work, created by Bartle Bogle Hegarty and Dare Digital with media planning and buying through Mediaedge: cia, will run in 48 countries.
It promotes the new T610, a mobile phone that combines Quickshare imaging with an in-built Music DJ feature.
The 60-second TV spot was shot in Sydney by Mehdi Norowzian, the Oscar-nominated short-film director.
It follows the journey of a phone as it is passed from person to person. Each recipient reacts differently to the images on the screen, although the viewer is never shown what they are seeing.
The soundtrack for the ad was created by the 60s pop singer Marianne Faithfull in collaboration with the rock group Blur.
Dare Digital's online campaign is centred on a inter-net-based monthly ...
- Dare destroys poor photos in campaign for Sony Ericsson.(Sony Ericsson Mobile...
- Magazine article from: New Media Age August 17, 2006 700+ words
Dare has created an online campaign for Sony Ericsson that invites people to shred and burn their bad photos...process is completed by memorialising old photos in the Sony Ericsson Museum of Misses. So far 127,000 visitors have been...
- PICK OF THE MONTH: Sony Ericsson K750 site.(Sony Ericsson Mobile Communications...
- Magazine article from: Creative Review August 1, 2005 700+ words
...phones, on this site promoting the K750 camera phone from Sony Ericsson. Parr is carrying one on his travels, and over the next...attracting 700,000 hits in the first fortnight. Agency: Dare Digital. Creatives: James Cooper, Flo Heiss, Richard Hale, Rufus...
- Dare Digital rebrand shows confidence.(Agencies)(Brief Article)
- Magazine article from: New Media Age December 11, 2003 700+ words
Dare Digital is rebranding as Dare in a move that it says highlights its growing...accounts including the Lever Faberge Lynx account as agency of record, Sony Ericsson, O2 and a place on the COI roster. It has also built closer relationships...
- Cossette Communication Group acquires Dare Digital, leading interactive...
- Press release article from: PR Newswire July 4, 2007 700+ words
...Communication Group Inc. today announced that it is acquiring Dare Digital Limited, a leading interactive marketing agency based in...clients include, Vodafone, Barclays, Sony Europe, ITV and Sony Ericsson. The agency has been the recipient of a number of prestigious...
- Sony Ericsson and T-Mobile 'drive' Fast & Furious into Spring with the W705...
- Press release article from: M2 Presswire May 13, 2009 700+ words
...PRESSWIRE-13 May 2009-Zeemote, Inc: Sony Ericsson and T-Mobile 'drive' Fast &...available to T-Mobile customers on the Sony Ericsson W705 Walkman phone(C)1994-2009...LTD RDATE:13052009 London, UK -- Sony Ericsson today announced a partnership with...
- Sony Ericsson Brings the Most Advanced Mobile Java[TM] Platform to the Entry 3G...
- Press release article from: Business Wire June 3, 2009 700+ words
SAN FRANCISCO -- Sony Ericsson today announced plans to extend...applications and content developed on the Sony Ericsson Java[TM] Platform will provide...future growth area of the market. "Sony Ericsson has made significant investments...
- Sony Ericsson Amps Up North American Presence with Mega-Star Usher.
- Press release article from: Business Wire May 21, 2008 700+ words
Sony Ericsson Announces Exclusive Brand Marketing...Usher and AT&T NEW YORK -- Sony Ericsson announced today that five-time Grammy...winning artist Usher will headline Sony Ericsson's Walkman music phone campaigns...
- Sony Ericsson: `It' brand globally, blip on U.S. radar.
- Newspaper article from: Chicago Tribune (Chicago, IL) February 7, 2007 700+ words
...Hughlett and Eric Benderoff CHICAGO _ Sony Ericsson is a bit player in the U.S. cell...shot" camera phone. This week, Sony Ericsson sought to bolster its already strong...37 U.S. "Sony Style" stores. "Sony Ericsson is the `it' brand right now," said...
