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Outdoor Advertising Association defends 15 per cent ad recall.(Brief Article)
Despite achieving an awareness figure of only 15 per cent, the Outdoor Advertising Association is hailing its pop art-style poster campaign, designed to promote the medium, a success.
NOP Posterwatch figures revealed that Proving Outdoor Works achieved a 15 per cent awareness figure against a 32 per cent average.
Alan James, the chief executive of the OAA, said: 'Considering our campaign had no adstock and started with zero awareness, I'm very pleased. The creative did a very good job for us.'
It ...
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