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180 unveils new Adidas campaign.(Brief Article)
Adidas has brought together two of the world's most prolific sportsmen in a new global TV campaign by the Amsterdam-based agency 180.
The Real Madrid and England footballer David Beckham and Newcastle rugby star Jonny Wilkinson educate each other on the finer points of their respective sports in a series of improvised executions.
The campaign breaks in the UK during Saturday's England versus France rugby international on Sky Sports 1. It will run for six weeks on satellite and terrestrial TV in Asia and other regions which have yet to be confirmed.
The target audience is young men aged between 16 and 34. The schedule for the ads will be focused around sports programmes such as ITV's Champions League and the Rugby World Cup on both ITV and Sky along with the teenage favourites ITV1's Pop Idol and Channel 4's Hollyoaks.
In the first of three 30-second executions, 'Wilko football', Beckham shows the England fly-half how to take a free-kick with a football.
'He's ...
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