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Hull rejoins IPA for industry initiative in image and training.(Brief Article)
Janet Hull, the one-time driving force behind the IPA Effectiveness Awards, is rejoining the trade body to spearhead its five-year initiative aimed at boosting the perceived value of agencies to clients.
She returns as the head of marketing with a brief to develop a coherent plan and identify the target audience for it within client companies.
Her appointment comes three months after the IPA council endorsed the plan to make the industry more professional and improve the ...
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