AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
Mother unveils TV and cinema for Selfridges.(ad campaign launches)
Mother has created Selfridges' first TV and cinema campaign for five years to promote the opening of its new store in Birmingham.
The 40-second execution, 'pointing', which breaks this week, focuses on people participating in day-to-day activities with one arm raised, pointing for no apparent reason.
We discover why they are behaving in this way when the scene reveals the dramatic silver dome clad with aluminum discs that houses Selfridges' new department store. The endline reads: 'Selfridges & Co. Now see inside.'
The ad will run on ITV and Channel 4 in central regions and in cinemas around Birmingham. It will be backed by a poster presence in the city centre and on major road routes.
Posters also centre on the unusual appearance of the building by suggesting that people mark special events by having their photographs taken in front of it. Among those to pose outside are a newly married couple, a local cricket team and a brass band.
Mother's Luke Williamson said: 'We knew that the people of Birmingham were very intrigued by the building while it was under construction and we wanted to build on ...
- Selfridges Christmas windows: where the wonder began.
- Magazine article from: British Heritage Lawrence, Sandra January 1, 2010 700+ words
...125,000 people will see a Selfridges window, but you can add 30...the display department. "Selfridges windows have been a draw from...the celebrations that first Selfridges Christmas in London. Customers...on what to buy for wives, mothers and difficult aunts. But...
- City: Taking Selfridges off the shelf City Profile - For years the Oxford...
- Newspaper article from: The Sunday Telegraph London JUDI BEVAN December 22, 1996 700+ words
...been spent either overseeing Selfridges expansion - new stores in...office on the third floor of Selfridges, not far from Santa's Christmas...Christmas. "Christmas in Selfridges is going well," he says...furniture stores while his mother's brothers built up the...
- SELFRIDGES' SUPER HEROES.
- Magazine article from: WWD Harris, Sarah November 4, 2003 700+ words
...McCartney and Chloe, new to Selfridges are Gucci, Marni and Burberry...Balenciaga that is perhaps Selfridges' best coup: The boutique...boundaries and be unique for Selfridges," said Ross. Burberry...curved walls and terrazzo mother-of-pearl floor," he...
- Selfridges paves way for Brasil 40[degrees] activity.(news)(Brief Article)
- Magazine article from: Precision Marketing March 5, 2004 700+ words
...targeting both cardholders and other Selfridges shoppers (PM April 4, 2003). Selfridges has confirmed that Brasil 40...support direct marketing, while Mother is rolling out advertising. A Selfridges spokeswoman says: "Brasil 40...
- Selfridges links with Britart for text art auction. (News).(Brief Article)
- Magazine article from: Precision Marketing March 28, 2003 700+ words
Selfridges is joining forces with Britart...British art, will take over Selfridges window displays in London...will fill the windows of Selfridges on Oxford Street, going...contemporary art lovers. Ad agency Mother conceived the partnership...
- The Weston front; Lucky Alannah Weston: when her father Galen bought...
- Newspaper article from: The Evening Standard (London, England) February 24, 2006 700+ words
...man in the world. Apart from Selfridges, the Westons own the department...her Canadian father and Irish mother Hilary, Alannah's childhood...been in my blood.' But the Selfridges job is a big one; how does...and December of 1972. 'My mother calls us Irish twins,' says...
- Clueless in Selfridges
- Newspaper article from: The Independent - London Anna Maxted November 5, 1995 700+ words
...Hewlett, 15, stands in Selfridges and gently runs her fingers...moment. Cher - whose mother died during a routine...spend their weekends in Selfridges, Oasis, Morgan, River...wearing? So Sara's mother Marion wears her daughter...
- MEMO PAD: COX IN THE HEN HOUSE...ARE YOU BEING SERVED?...HOTEL STORIES.(Ana...
- Magazine article from: WWD Carmon, Irin Brown, Rachel Greene, Lucie July 28, 2006 700+ words
...journalist for publications like Mother Jones and The Chronicle of...s Entertainment Network. Selfridges allowed camera crews in from...hands over my eyes!" said Selfridges' former chief executive Peter...after Galen Weston purchased Selfridges in 2003. Indeed, with no...