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Agencies line up to contest Age Concern's creative brief.(Brief Article)
Age Concern, the UK's largest organisation for the elderly, is seeking an advertising agency in a search being handled by the AAR.
A list of undisclosed agencies has been drawn up for the business, which will involve developing a campaign to be launched early next year.
The campaign, which could see a return to TV advertising, is aimed at increasing the membership of the charity.
The pitch is being overseen by Age Concern's marketing director, Neil Churchill.
The ad agency hunt follows a rebranding initiative that kicked off in May. The charity appointed Zalpha, WWAV Rapp Collins' consultancy arm, to make the brand more relevant to the over-50s.
In the same month, Age Concern also launched its first Silver Surfer Festival, a month-long promotion designed to encourage older people to ...
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