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Grey set to take pounds 50m Seat business.(Brief Article)
Grey Worldwide is poised to prise Seat's pounds 50 million pan-European business from Sir Martin Sorrell's WPP because of an unresolvable account clash.
The account this week appeared to be heading for Grey after a last-ditch effort by Sorrell to accommodate Seat within WPP, whose biggest single client is Ford.
Grey has put huge effort into winning the business. Ed Meyer, the Grey chairman, is understood to have offered executives of the Spanish carmaker very generous terms in order to secure it.
The fate of the account had been problematic ever since Cordiant, the parent company of Seat's agency network, Bates, was taken over by WPP in a pounds 266 million deal in July.
The takeover meant Seat would have to share WPP not only with Ford's Jaguar, ...
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