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Uefa appoints 180 in bid to improve image.(Brief Article)
The Amsterdam-based 180 has been appointed by Uefa to produce its next international TV campaign.
The win follows a competitive tender involving several other undisclosed agencies.
180's brief will be to raise awareness of the breadth of the governing body's involvement in European football. Uefa organises the European Championship, the Uefa Champions League and the Uefa Cup.
It also plays a role in youth football in the region. It campaigns against racism in the sport and supports The Special Olympics.
180's executive creative director, Peter McHugh, said: 'Uefa is a great organisation that probably doesn't get the credit it deserves for everything it's trying to do to ...
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