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Publicis gets ready to launch women's specialist operation.(Brief Article)

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| September 05, 2003 | COPYRIGHT 2003 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Publicis is to launch a women's health and fashion specialist operation headed by Bates UK's Miriam Jordan Keane.

Keane will be the director in charge of the as-yet-unnamed operation, which will launch within the next two months.

The move is part of Publicis' bid to establish itself further in the female health and interest market that incorporates luxury products.

It already holds the advertising accounts for the beauty specialists L'Oreal, Cacharel fragrances and the cosmetics brand Helena Rubinstein, among others.

Keane will work to develop a new-business offering that understands women's needs and maximises how brands can talk to female consumers.

Grant Duncan, the chief executive of Publicis, said: 'We are delighted to have someone of Miriam's calibre ...

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