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Agencies line up to compete for GNER creative account.(Brief Article)
GNER, the train operating company, is talking to agencies about the future of its above-the-line account.
Discussions are a prelude to a three-year statutory review by the train company, which operates passenger services between London, the East Midlands, Yorkshire, the North East and Scotland.
Competing agencies are expected to be asked for proposals on how GNER can best capitalise on booming leisure travel markets in advance of the review, scheduled for 2004.
The company spends up to pounds 4 million on ads. The below-the-line assignment, won by Clark McKay & Walpole in February 2002, is not affected but GNER is said to be looking for an integrated solution.
The Chime-owned Roose and AMD currently handle GNER's above-the-line work and have worked to ...
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