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Drop in Government's popularity hinders effectiveness of COI ads.(Brief Article)
The IPA has warned that the effectiveness of campaigns by Whitehall departments may have been reduced because of a weakening of public trust in the Government.
Amid a slump in the Prime Minister Tony Blair's personal ratings, as voters lose trust in him, the IPA has told an inquiry into the Government's communications set-up that it must deliver 'holistic and consistent' campaigns in order to maintain people's trust.
The message came in the IPA's submission to a review chaired by Bob Phillis, the chief executive of the Guardian Media Group which this week proposed a shake-up of Downing Street's media operation to curb 'spin' after the resignation of Alastair Campbell, the director of communications and strategy.
'There is no doubt that levels of trust in public institutions have fallen over the past few years while at the same time the reverse has happened with many major corporations and brands,' the IPA said.
'In this context it is ...
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