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JWT scraps its plan for Cheetham Bell London.(Brief Article)
J. Walter Thompson is abandoning plans to open a London branch of its Manchester-based Cheetham Bell shop. The decision sees JWT drop attempts to resolve conflicts arising from the anticipated arrival of Bates UK clients.
This means the agency will lose out on combined billings of more than pounds 5 million that it had stood to receive from Heinz's frozen food and Georgia-Pacific's Nouvelle luxury toilet tissue brands. The business was set to be folded into JWT following WPP's acquisition of Bates' parent, Cordiant, last month.
Launching Cheetham Bell in the capital would have been one way round the clashes with JWT's Kimberly Clark, Kraft and Nestle assignments.
Instead, the Nouvelle business is to be redirected into the WPP-owned HHCL/Red Cell. This is in addition to the entire Sky TV account HHCL previously shared with Bates.
It remains unclear where Heinz will go, but one option is the ...
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