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Red Cell on alert as Fiat invites Publicis to contest Alfa task.(Brief Article)
Red Cell's tenure of the pounds 50 million Alfa Romeo pan-European account is under threat in what is being seen as an attempt by Publicis Groupe to grab all the business from the brand's Fiat parent.
The key test will come within the next two weeks when Red Cell goes head to head against the Publicis-owned Fiat Co-ordination Centre in Turin for the European launch of Alfa Romeo's GT coupe at the end of this year.
Publicis chiefs believe that winning the pitch will be crucial in convincing the beleaguered Fiat that it could achieve a huge reduction in its overheads by aligning ...
- HHCL/Red Cell.(Digests)(Alfa Romeo S.p.A.)
- Magazine article from: Marketing Week December 11, 2003 700+ words
HHCL/Red Cell has been appointed to create a television campaign for the Alfa Romeo Coupe GT, which launches next year. The incumbent agency pitched against Leo Burnett.
- FYI...(American Express Publishing Corp. to launch international edition for...
- Magazine article from: Advertising Age July 25, 2005 700+ words
...Fiat-owned Alfa Romeo named Italian agency...AA, July 18); Red Cell remains the agency of record for the Alfa Romeo brand. ... TV...AA, July 18); Red Cell remains the agency of record for the Alfa Romeo brand. ... TV...
- Analysis: Whither United, if Sky and Alfa Romeo are lost?
- Magazine article from: Marketing Week November 2, 2006 700+ words
...of WPP's 65-strong Red Cell network, United claims...that were levelled at Red Cell - that in reality it is...holding shop to secure Alfa Romeo for WPP. Without that...innovative ideas." Former Red Cell chief Lee Daley, now...
- Alfa poised to move #50m task into Y&R.(Alfa Romeo S.p.A., Young & Rubicam...
- Magazine article from: Marketing Week January 4, 2007 700+ words
...officer Tony Harris. Alfa Romeo's relationship with...in the negotiations. Alfa Romeo was a founding client...which was rebranded as Red Cell in 2001 and then United...a pitch to launch the Alfa Romeo Brera to start-up Krow...
- Fiat launches Alfa Romeo effort.(The World: Ad Age Global News & Data)(Brief...
- Magazine article from: Advertising Age Wentz, Laurel February 3, 2003 700+ words
...international campaign for Alfa Romeo models in Italy in late...created by WPP Group's Red Cell. The commercial ``Weightless...floats in the air, except an Alfa Romeo car. As people levitate...TV spot for Fiat's Alfa Romeo
- Alfa Romeo.(Digests)(Brief Article)
- Magazine article from: Marketing Week March 25, 2004 700+ words
Alfa Romeo is promoting its new GT Coupe on nine large outdoor sites. Starcom MediaVest is responsible for media planning and buying and Red Cell in Turin created the ads.
- Agencies: With its new leaders, Red Cell eyes growth; Berlin, Daley prepare...
- Magazine article from: Advertising Age Wentz, Lisa Sanders And Laurel January 21, 2002 700+ words
...for Mr. Sorrell. Red Cell evolved out of Conquest...handle Fiat Group's Alfa Romeo business. A year...concerns rose that Red Cell's biggest client, Alfa Romeo, would follow him...agency. Lee Daley, Red Cell's co-CEO and chief...
- WPP to annex Berlin; Indie shop will become center of Red Cell network.(Brief...
- Magazine article from: Advertising Age Sanders, Lisa December 3, 2001 700+ words
...Mr. Cameron will focus on Red Cell's U.S. operations. Since its launch last January, Red Cell has met with more disappointments...rumors, strongly denied by Red Cell, that another key account, Alfa Romeo, is on shaky ground. Mr...