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O2 plots pounds 33m media planning and buying pitch.(Brief Article)
O2, the mobile phone network, is preparing to review its pounds 33 million media planning and buying business.
The account is currently split between The Allmond Partnership, which handles buying, and PHD, which handles planning.
O2 had planned to kick off a review this autumn but has put the process back until the first two months of next year.
The mobile company will consider whether to combine planning and buying into one agency. It is not yet known if it will invite non-roster agencies to pitch for the business.
O2's media review follows an overhaul of its other agency relationships.
Vallance Carruthers Coleman Priest was appointed soon after O2 was demerged from BT and the company moved its pounds 20 million direct marketing account ...
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