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Agencies line up as National Bingo puts pounds 3m brief into play.(National Bingo Game Association is in talks with ad agencies )(Brief Article)
The National Bingo Game Association is in talks with ad agencies about its pounds 3 million creative account held by DFGW.
The NBGA has approached a number of undisclosed agencies to line up credentials meetings in the coming weeks.
It is not known if the media planning and buying account, handled by BLM Media, is part of the discussions.
A NBGA spokesman said: 'We are not officially looking for an agency. However, there is a person employed by us who might want to see what competitor agencies are doing. But that is far as it will go. We're happy with DFGW.'
More than 550 clubs in the UK link up to play the National Bingo Game, which the Association claims is the UK's second-biggest computer- controlled game after the National Lottery.
DFGW's first TV work for the NBGA, after it won the account in 2000, used toilet humour, surprise and statistics to encourage people to try out 'The National Game'.
The first of two 40-second ads showed a submarine in trouble, with the ...
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