AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
Byline: KEN SPENCER BROWN
ITA Software Inc., one of a few firms credited with changing the way U.S. travelers buy airline tickets, is taking a trip overseas.
Executives are showcasing a version of ITA's breakthrough flight search engine tweaked for non-U.S. markets.
It's the biggest push yet into foreign markets for the privately held company started seven years ago by a group of Massachusetts Institute of Technology researchers. And while the new areas promise more growth, they could prove far more complex.
"There are many more issues," said CEO Jeremy Wertheimer. He's the brain behind ITA's flight ticketing system, which is used by five-airline-owned Orbitz LLC, America West Airlines and others.
Even in the U.S., booking a flight is an intricate process. A single flight between two cities could have hundreds of prices.
Thanks to a system gamed to squeeze the most money from any given plane load, prices can vary depending on the time and date of the flight, time of purchase, length of stay, demand, competing flights and where the flight is booked.