AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
To mark the 35th anniversary of Hot Wheels cars, Larry Woods, a Mattel designer for 34 years, brought some of his original drawings and automotive classics to the Automotive Fine Arts Society display at Pebble Beach. Before he got there, we spent a few minutes asking Larry some questions:
AW: How many cars have you designed?
Woods: I actually haven't been able to figure it out... Someone once told me we've made over 3 billion cars so far. I work on over 100 cars a year. In the beginning, it wasn't like that, we'd do eight or 12. It was nowhere near this big. Now we have about 30 designers.
AW: What is the biggest change you've seen at Hot Wheels?
Woods: The biggest change is the electronics, the computer. We used to have to make everything by hand. Now it's all computers... The time is cut tremendously, probably about a third is cut. The things that do take a lot of time are exotic cars, the ones you can't get any [computer] files on.
And the audience has grown tremendously. When I started, we did toy cars for kids and a few adults... and now we have a huge collector base that will pay about anything for some of these models. We did the ...