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STAPLES INC. Framingham, Massachusetts Office-Supplies Chain Beats Economic Blues.(A)
Byline: MARILYN ALVA
You can't accuse Staples Inc. of being a stick in the mud.
As the economy faltered and unemployment rose, the 1,500-unit office supply chain could have blamed outside events for a slowdown in its own business, then waited for a recovery to kick in.
Instead, it went on the offensive. Over the last couple of years, management worked hard to remake Staples for the small business owner and work-at-home crowd.
The idea was to make shopping as easy as possible. By simplifying everything from product mix and store layout to e-commerce Web sites, execs hoped to save money and grow sales.
Turned out to be a good plan. Staples' profit started rising in double digits last year. Top-line growth followed, though at a slower pace.
Now that the economy seems to be showing signs of life again, Staples eyes even better days ahead.
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