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Segway Conference In Chicago Lures Device's Die-Hard Fans.(A)
Byline: PATRICK SEITZ
Fans of the Segway Human Transporter, the electric, self-balancing superscooter, converged on Chicago Friday for the device's first-ever owners convention.
About 80 Segways zipped quietly around the McCormick Place convention center and the bike path along Lake Michigan. The event looked like a techie version of the annual Black Hills Motorcycle Rally in Sturgis, S.D. But instead of Hell's Angels on thundering Harleys, tech geeks of all ages rode on whirring, battery-powered scooters.
Doug Field, Segway's chief engineer, says he saw two attendees with Segway logo tattoos, something he would have expected from diehard fans of Harley-Davidson motorcycles. "I'm humbled by the enthusiasm and commitment by people who seem to love our machines as much as we do," he said.
He described Segway as being in its "infant stage" and said his company is on a "long journey of changing the way people get around."
Heavily Hyped
The device debuted in December 2001 amid a flurry of hype, including breathless coverage by network television, major newspapers and news magazines. Amazon.com Inc. CEO Jeff Bezos and venture capitalist John Doerr gushed about the device, once code-named Ginger or IT, and invested millions.
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