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Despite the fact that Relativity Technologies doesn't have PR budget, nor is it in a red-hot field for news, over the past three years more than 1,000 stories have appeared in the press about the Company.
Forbes, The Wall Street Journal, Fast Company, Business 2.0, BusinessWeek ... the top business journalists in America seem to constantly call Relativity's Founder Vivek Wadhwa for quotes.
How does a small company get so much press attention? Wadhwa shared his seven PR tips with us:
Tip #1: Read dozens of business publications
"I read 40 to 50 pubs to get a sense of what is hot," says Wadhwa
Any time Wadhwa reads a piece he likes, he looks up the journalist's name and other stories he/she has written in order to gain a sense of that journalist's beat, approach and biases. Then he …