Web Consultant Locke On Consumers Leading the Internet.

Byline: Jim Christie, Investor's Daily

Buzzword Systems integration: A function of computer consultants and distributors to fit various computer products to the specific needs of businesscustomers. Often involves getting older and sometimes incompatible hardware and software to work with newer systems and connecting them so they can share data and work together seamlessly.END:

As Internet consultant Christopher Locke sees it, for a few years companies defined the Internet. But now Internet users are in charge. If companies can't accommodate what consumers want on and from the Web - in terms of venue and attitude - fast or effectively enough, they'll be missing out on a golden commercial opportunity, he adds. Locke, co-author of "The Cluetrain Manifesto,"a new book, …